Loyalty Programs

When a business offers a “Loyalty” or “Rewards” program, they are collecting data from their customers.

This data has a value.

Unfortunately the offers are so complex that it is almost impossible for normal consumers to assess the value (if any) of the data that they are providing to the business.

We are NOT legislating that  Loyalty Programs must have a value, only that the value of the Loyalty Program is known to the Customer

We seek to standardise ALL business Loyalty programs so that the value of your loyalty (Data) can be assessed in a standard way.

Our Policy is as follows;

1. All Loyalty programs must express the value of the reward in the format “$00:00 Reward per $100” (By way of example- $00:05 Reward per $100, in this case the customer earns 5 cents for every $100 spent)
2. This policy does not apply if the customer is a Business. (ABN Holder) 
3. There shall be no administrative or service fees charged to the customer by the business for administering the Loyalty Program
4. Reward value never expires.
5. Rewards must be able to be redeemed at point of sale.
6. Data collected under a Loyalty scheme cannot be disseminated to any third parties.
7. Businesses can have multiple or sliding scale Loyalty Programs but must clearly disclose the value of each program at the point of sale.

Data is a valuable commodity and we need to have mechanisms in place that protects the individuals’ data and allows them to control who gets their data and how it is used.